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Unveiling the Story Behind Netflix’s Previous DVD Rental Business Model

Note

Netflix ended its DVD rental service on September 29, 2023. SeeNetflix’s FAQ for more information. This article remains for archival purposes.

Netflix used to have two separate services: an online streaming platform you access throughwww.netflix.com and other apps, and also a DVD rental program via dvd.netflix.com, where they sent you DVDs through the mail.

Netflix’s DVD program included some TV shows and movies that weren’t available throughtheir streaming service . You could watch both DVDs and Blu-rays, and there were a few plans to pick from depending on how many discs you wanted to borrow at once.

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Netflix’s DVD Plans

There are three DVD Netflix plans. All of them offer unlimited discs per month, no late fees, free shipping and returns, DVDs and Blu-rays, and no long-term commitment (just month-by-month).

The only difference between these plans is the number of discs you can have at once:

• Basic : $9.99 /month; one disc at a time
• Standard : $14.99 /month; two discs at a time
• Premium : $19.99 /month; three discs at a time

How to Sign Up for DVD Netflix

If you’re already subscribed to Netflix’s streaming service, follow these steps, otherwise skip down to the next set of instructions:

These directions are for using a desktop web browser, but you can also sign up with the DVD Netflix mobile app.

Existing Users

1. Visit DVD Netflix and sign in with your Netflix information.
2. ChooseAdd DVD Plan .
   
3. Select the plan you want to subscribe to, and then chooseGet Started .

4. Fill out your shipping information, and then selectStart .

New Users

If you don’t currently have a Netflix account, follow these steps instead:

1. Visit DVD Netflix at DVD.com.
2. SelectSign Up .
   
3. Choose the plan you want, and then selectGet Started .

4. Enter your email address, choose a password, and then selectContinue .
5. Enter your shipping information, and then pressContinue .
6. Provide payment details, and then selectStart Membership .

How to Choose DVDs

Netflix automatically sends DVDs to you based on what you’ve added to your personal queue. The order in which you receive them is based on the way they’re arranged within the queue.

Once you’ve returned the DVD, the next title on the list is sent, and so on.

Here’s how to add movies to your DVD Netflix queue and then adjust which ones you’ll get first:

From a Computer

1. From DVD Netflix, selectAdd to Queue orAdd , depending on the screen you’re looking at, next to any DVD you want.
   
   To add a whole season of a TV show, pick the season you want to rent and chooseAdd All to Queue .
   
   You can find titles by searching by name, people, or genre. There’s also aBrowse menu for locating popular movies, new releases, and Netflix’s top 100 titles.
2. Open your queue via theQUEUE menu at the top of the site to manage the DVDs. You can adjust the order by dragging the titles up and down. Delete an item by hovering your mouse over it and selecting the trash icon.
   

With the Mobile App

Mobile users can manage the DVD Netflix queue as well. Tap the plus sign to add a movie to TV show to the queue, and use the disc icon at the top right to edit the order or remove DVDs.

How to Return Netflix DVDs

You have to return DVDs to Netflix in order to get the next one from your queue.

Returning your rented DVDs to Netflix is easy. Just put the disc into the sleeve and envelope that came with it when you received it, and then put it in your mailbox or drop it off at a local post office.

How to Cancel DVD Netflix

You can leave the DVD Netflix program at any time to stop getting DVDs from Netflix.

If you have a streaming plan with Netflix, ending your DVD plan willnot affect it.

When you cancel your Netflix DVD service, your queue will remain for 10 months in case you decide to reopen your account. All DVDs must be returned by the end of your billing cycle to avoid additional charges.

1. Log in to Netflix atnetflix.com or with the Netflix or DVD Netflix mobile app.
2. Hover your mouse over the profile image at the top right of the screen, and then chooseAccount . If you’re using the app, go toMore >Account to open your account information in your browser.
   
3. SelectCancel DVD plan from thePLAN DETAILS section.

4. Check the box next toProceed to Cancellation , and then selectContinue .

5. Scroll down and chooseYes, cancel my account .

6. ChooseDone on the final page.

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